Canada’s Wine Storyteller

Work With Me

Canada's Wine Voice for Brands That Want More Than Another Influencer

I help wineries, tourism organizations, restaurants, hospitality brands, and lifestyle companies tell better stories—and turn those stories into engagement, credibility, and sales.

I'm Laura Batten, founder of Crushable Wine Club, a Canadian wine educator, writer, content creator, sommelier, and host specializing in making Canadian wine impossible to ignore.

Whether you need authentic content, brand storytelling, consulting, corporate events, or a spokesperson who actually understands the Canadian wine industry, I'd love to collaborate.

Why Brands Work With Me

Unlike traditional wine influencers, I bring:

  • Professional wine education

  • 20 years of hospitality experience

  • Digital marketing expertise

  • Journalism and copywriting

  • Event production

  • On-camera hosting

  • Community building

  • Deep relationships throughout the Canadian wine industry

I don't just post beautiful bottles.

I create content that educates, entertains, builds trust, and converts.

By The Numbers

Audience

Instagram

  • 23,000+ engaged followers

Email Newsletter

  • 2,000+ Canadian wine lovers

Website

  • Growing destination for Canadian wine education, recommendations and tasting experiences

Recent Performance (Last 90 Days)

  • 651,944 content views

  • 119,484 accounts reached

  • 17,000+ interactions

This isn't vanity engagement—it's an audience that actively purchases wine, books tastings, and asks for recommendations.

Featured In

As Seen In

  • Toronto Life

  • ELLE Canada

  • Wines in Niagara

  • The Hub

  • Fashion Magazine

Services

Brand Partnerships

Authentic sponsored content that feels like a recommendation—not an advertisement.

Includes:

  • Instagram Reels

  • Stories

  • Feed Posts

  • Giveaways

  • Product launches

  • Campaign strategy

Winery Marketing Consulting

Helping wineries improve:

  • Digital marketing

  • Brand positioning

  • Email marketing

  • Customer experience

  • Content strategy

  • Social media

  • Tourism experiences

Corporate Wine Experiences

Private wine tastings for:

  • Corporate teams

  • Client appreciation

  • Conferences

  • Executive retreats

  • Holiday parties

Hosted in Toronto or virtually across Canada.

Writing

Available for:

  • Magazine features

  • Editorial

  • Winery copywriting

  • Website copy

  • Blog articles

  • Newsletters

  • Educational resources

Speaking & Hosting

Available for:

  • Conferences

  • Panels

  • Festivals

  • Winery events

  • Moderated conversations

  • Media appearances

Content Creation

Professional short-form content for:

  • Wineries

  • Restaurants

  • Hotels

  • Tourism organizations

  • Food brands

  • Beverage companies

Deliverables include:

  • Reels

  • Photography

  • UGC

  • Educational videos

  • Script writing

  • Voiceovers

What Makes Me Different

There are plenty of influencers.

Very few can combine:

✓ Certified wine education

✓ Hospitality experience

✓ Professional writing

✓ Marketing strategy

✓ Video production

✓ Event hosting

✓ Public speaking

✓ Brand consulting

✓ Canadian wine expertise

I understand both the consumer and the industry.

That allows me to create content and campaigns that resonate with audiences while delivering meaningful value for partners.

Ideal Partners

I'd love to collaborate with:

  • Canadian wineries

  • Tourism boards

  • Restaurants

  • Hotels

  • Food brands

  • Cheese producers

  • Hospitality groups

  • Glassware companies

  • Kitchen brands

  • Travel companies

Let's Work Together

Whether you're launching a new wine, promoting a destination, hosting an event, or looking for a long-term content partner, I'd love to hear about your goals.

Together, we can create thoughtful, engaging work that helps more people discover—and fall in love with—Canadian wine.

Email: info@crushable.club

Instagram: @crushablewineclub

Book a Discovery Call